The method of optimising your website for consumers on mobile devices, such as smartphones and tablets, is known as “mobile SEO.” Making your site’s content available to search engine crawlers is also a part of mobile SEO. Top SEO agencies understand this fact, and they priorities on it when designing your web pages.
What is the significance of mobile SEO?
Here are some more figures to back up the claim about the importance of mobile SEO:
- The majority of people’s Internet time is spent on their mobile devices (70%).
- An impressive 74% of consumers say that a mobile-friendly website increases their likelihood of returning.
- More than 60% of people have a better impression of a website if it is optimised for smartphones and tablets.
- Over two-thirds (66%) of customers prefer to do business with a firm that is responsive to their mobile devices.
- Mobile-friendly websites are given more weight by Google while crawling and indexing.
Considering the above-stated data, it might seems a lot to achieve, hence, leverage on professional SEO service providers when planning for mobile SEO.
How to see whether your website is optimised for mobile devices
To ensure that your mobile SEO efforts are not a waste of time, check to determine whether your site is genuinely responsive. In order to determine whether or not your site is mobile-friendly, you don’t have to load every page.
Google’s mobile page testing tool is a simple method often used by an SEO agencies to see whether your website is mobile-friendly. Alternatively, you may search for the mobile-friendly test on Google, or you can directly access the website.
Mobile-First Index: What Does It Mean for SEO?
Google’s Mobile-first Index ranks search results according to the page’s mobile-friendly content. This is true even if you’re using a desktop computer to do your search.
Traditionally, those searching on an iPhone would get results tailored to their device. Someone searching for anything on their computer’s desktop would obtain “desktop results” if they did so.
Currently, regardless of the device you use, Google displays results from their mobile index, regardless of what platform you are using.
What Does Google Mean When It Says It’s “Mobile”?
According to Google, “mobile” means “smartphone.” This shouldn’t have much of an effect on your mobile SEO, to be honest. The goal here is to make your site as user-friendly as possible on any device. This covers mobile devices like as smartphones and tablets, as well as any future products developed by Elon Musk.
Best practices for creating an effective mobile SEO strategy
Once you understand why mobile SEO is so crucial, it’s time to begin modifying your strategy for mobile consumers. Take a look at these mobile SEO recommended practices of used by SEO agencies to see how they might help you.
Improve the speed at which your site loads
SEO agencies factor in on the importance of loading speed in planning for a responsive web design. When people are looking for information while on the road, they want to get it as soon as possible. Viewers will leave your page if your website takes too long to load.
The user’s experience should be a primary concern
To succeed in mobile-friendly SEO, you must pay attention to the experience of your visitors. A good user experience begins with a well-designed website that is mobile-friendly. Having leads navigate your site with ease on their mobile devices is a win-win situation. A lot of emphasis so far has been placed on mobile-friendly and responsive design, despite the fact that many SEO agency and design company promise this, only few deliver on it adequately. That is why you have to be careful when selecting web designer for your business website. Why not consult a top SEO company that can identify what you really need and recommend the best hands to work on your site.
A mobile-friendly website necessitates the use of responsive design. Your viewers will be able to easily navigate your site if you use responsive design. It’s easy for them to go across your website and experience your site as it was meant to be seen.
As an example, consider attempting to use a mobile device to view your desktop site. Your website’s visitors would have to constantly zoom in and out to view the text since it would be too cluttered and unintelligible.
You’ll lose more customers if you don’t have a mobile-friendly website. If people can’t find what they’re looking for readily, they’ll leave your site.
Using Pop-up Windows
Pop-ups are a great method to focus the attention of your audience to a certain activity. Many businesses use pop-ups to capture the user’s attention to the action they want them to perform, whether it’s to sign up for emails or download free material.
It is possible to activate a pop-up on the screen by doing certain activities. The moment someone arrives at a website, the moment they browse to a certain area, or the moment they click back to the search results are all examples of when professional SEO agencies programs pop-ups to be used on the web page. In order to attract your audience’s attention to important things, pop-ups might be a great way to do this.
Ensure that your website is optimised for the local audience.
Local SEO is a crucial component of mobile SEO. “Near me” searches have increased by three times in the last few years, indicating that more and more people are looking for local businesses using mobile devices.
Search terms like “near me,” “open now,” and “where can I purchase” are often used to locate nearby local businesses for consumers. If you want to reach these folks, you need to change your approach since so many people are looking for local terms on mobile.
Using local SEO keywords might help you adapt to local SEO searches. A great example of a local keyword is “SEO company in Melbourne” “SEO agencies in Brisbane” “top SEO companies in Australia” and “Affordable SEO agency in Parramatta” these may be the most common search terms used by someone looking for SEO service providers for his business in Australia.
Using keywords that are specific to your area can help you show up in more local SEO search results. Your mobile SEO approach will benefit greatly from it.