Keyword Research Guide: How SEO Agencies Get Better Results

Keyword Research Guide: How SEO Agencies Get Better Results

SEO Agencies in Sydney know that the pathway of making your SEO strategies work in digital marketing is a tough but clear one. In addition, a crucial step of the way is thorough keyword research that begins the journey of increased organic search traffic. If you have a great SEO strategy using the right keywords, your target is to reach the top 10 results of the Google rankings on the results page.

However, don’t undermine the number of keywords flying around that reach trillions and more yearly. Therefore, you should find the best keywords that can take your site from where you currently are to where you dream of being. Similarly, we cannot underemphasize the need for thorough keyword research to boost your search traffic. 

The following guide can also serve as a checklist to ensure that the effort of your SEO agency is not in vain. Meanwhile, since this guide is comprehensive, let us consider some critical points, including definitions and descriptions of use.

Keyword Research Guide: How SEO Agencies Get Better Results

What is Keyword Research?

Here, Keyword research refers to the process of identifying search queries that searchers are using to find answers. As you find out what people are searching for with all its properties, you can target them to rank higher in search engine results. Meanwhile, there are trillions of searches on Google daily, and they contain some keywords that apply to your niche. You can read more about keyword research by visiting

Similarly, it is futile to attempt to target all the available keywords in your niche. You need to select the most probable ones to rank for and focus on them. For instance, your choice of keywords must have low competition and a considerable volume. Meanwhile, keyword research is only possible when you have the correct data to make things work.

The Importance of Keyword Research

After defining keyword research, the next thing is to establish why a user needs to do keyword research. Keyword research is crucial. After all, it is a fundamental part of any SEO strategy because it determines how beneficial another system will be. SEO keyword research is a sure way to select the best keywords to focus on, integrate them into the site, and increase your visibility.

While doing keyword research, you can also create a content writing plan to target your users and potential customers. Meanwhile, do you know that 75% of all the clicks on the Google result page go to only the top 3 results? And far less than 1% reach the second page of the Google search results. No doubt, an SEO agency knows the secret of earning profitable marketing.

How to do Keyword Research

Keyword research procedures involve many stages, which we will be considering in this section.

Create a customer persona

A customer persona is an imaginary person that represents your typical customer or target audience. When you have a creative idea of who your audience is, what matters to them, and what they need, you are far into completing the circle. Similarly, buyer personas are fictitious characters that embody your typical customer.

Another advantage of having a buyer persona is that it helps determine how your audience may likely behave or interact with your product or service. In other words, you are no longer motivated by the sale you intend to make but by the will to satisfy your customers. Consequently, you can now direct your SEO keywords to meet these customers’ needs.

Pick relevant topics to your business

Apart from having a buyer persona, it would help to choose topics relevant to your business. A good starting point is your validated keywords to build issues that your target audience would love. At the same time, this step can help you declutter your SEO marketing structure for greater effectiveness.

You may want to pay attention to some of the fundamental problems that your audience may face to create topics. As you brainstorm over a particular keyword or topic, note them down to promote your chances. Also, as an efficient SEO agency, some of the issues you may consider can be found on social media or other interactive platforms like Facebook. Start with a few topics before trimming down.

Find keywords in your niche

The most popular keywords are not usually the most effective ones for your site. At least professional SEO agencies in Sydney know that much. Therefore, you should not only consider the search volume of a keyword but the level of competition for it and the value it has. Some people may also decide to use a keyword suggestion tool. However, it would help if you had more than that. 

Apart from the mentioned keywords, you need to note the relevance of your chosen keyword to your business niche. Niche keywords can work for your business as long as you don’t just focus on the bulkiness of keyword research findings. Remember to validate the topics containing your keywords through the eyes of your target audience.

Carve out long-tail keywords

While working with keywords during an SEO campaign, don’t limit your search to only a few words. However, use long-tail variations of your keyword to increase your traffic and sale conversions. Moreover, long-tail keywords represent one of the fundamental aspects of white-hat SEO. These keywords are usually longer and help you become more specific.

Furthermore, long-tail keywords represent more than 70% of all searches in Google. At the same time, the use of keywords at different stages means different directions that are available to your buyer. While we looked at how great a long-tail keyword can be to your site, there are more steps an SEO agency can take to achieve better results. Most keyword research tools like Ubersuggest can help you find the long-tail variations of your chosen keywords and how to use them. Click here to read about Is Social Media a Ranking Factor for SEO? Pro SEO Agency View

Keyword Research Guide: How SEO Agencies Get Better Results


As we show in the structure of this article, you can see that it is easy to work on keywords and draw up helpful tactics. You can also turn around the narration of your search traffic and rankings if you play your game right. Meanwhile, this keyword research guide did not mention some of the keyword research tools that you need. The options include 

  • Google Keyword Planner
  • KWFinder
  • Ahrefs Keywords Explorer
  • SEMrush
  • Ubersuggest
  • Google Search Console
  • Google Trends